✦ About
I make and edit short videos, mostly food and city-life formats, for an audience of 4.2M across three platforms. Over 6 years I've run 30 brand campaigns and kept average engagement around 8%, which I track more closely than my sleep. I do my own editing, color, and sound, and I storyboard everything on paper first.
✦ Experience
Independent Creator
@johneats · @johncity
2022 – Present
- Grew combined following from 900K to 4.2M with 3 posts per week and a fixed 48-hour edit cycle.
- Ran 30 paid brand campaigns (snacks, appliances, travel apps); 26 renewed or referred.
- Built a 12-template edit kit that cut per-video production time from 9 hours to 4.
Senior Video Editor
Lychee Wave Media, Shanghai
2020 – 2022
- Edited 400+ vertical videos for 8 client accounts totaling 11M followers.
- Rewrote the hook structure for a beverage client; average 3-second retention rose from 61% to 78%.
Junior Editor, then Editor
Pixel Peach Studio, Shanghai
2018 – 2020
- Cut daily short-form content for 5 lifestyle accounts, roughly 20 videos per week.
- Made subtitle styling presets that the studio's 14-person edit team adopted.
✦ Skills
Short-form storytelling
Premiere Pro
CapCut Pro
Hook writing
DaVinci color
Sound design
Campaign reporting
Mandarin / English
✦ Selected work
"Midnight Noodle Map" series 18 episodes, 92M total views, licensed by a city tourism account.
Spring campaign, Bubblo Tea 6 videos, 14M views, 9.4% engagement, sold out 2 seasonal drinks.
One-take kitchen format copied widely enough that I now get tagged in the imitations.
✦ Education
B.A. Digital Media Arts East Shanghai Institute of Design, 2014 – 2018.
Certificate, Color Grading Online program, 2021, 60 hours.