Lando Calrissian

Product Marketing Manager
Vienna, Austria lando.calrissian@example.com +43 555 019 4482 landocalrissian.example.com
9 yrs
in product marketing
6
product launches led
+31%
trial-to-paid lift

Profile

I position B2B software products and write the words that sell them. Over 9 years I led 6 launches end to end; the 2024 repositioning of Klarwerk's analytics suite lifted trial-to-paid conversion 31%. I also write keynote copy for executives, which mostly means cutting their favorite slide.

Experience

Senior Product Marketing Manager · Klarwerk GmbH, Vienna
2021–present
  • Repositioned the analytics suite for finance teams; trial-to-paid conversion rose from 5.8% to 7.6% (+31%) within two quarters.
  • Led 3 product launches, including the Q3 2023 forecasting module that reached €1.2M ARR in its first year.
  • Wrote the CEO's keynote for FinOps Summit Vienna 2025; the recording drew 48,000 views and 610 demo requests.
Product Marketing Manager · Tellbrücke Software, Vienna
2018–2021
  • Owned messaging for 2 launches of the customer-support platform; launch-week signups averaged 2,300, up from 900 the previous cycle.
  • Built the sales enablement library (34 assets); reps reported 22% shorter mid-funnel cycles in the 2020 win-loss review.
Marketing Specialist · Aurin Digital, Graz
2016–2018
  • Ran positioning workshops for 12 client accounts and shipped one full launch: a booking tool for dental clinics with 400 paying clinics in year one.
  • Cut the agency's average landing-page bounce rate from 61% to 44% through message testing.

Skills

Positioning Launch planning Keynote copy Message testing Win-loss analysis Pricing pages Sales enablement Amplitude Figma (decks)

Education

MSc Marketing
WU Vienna University of Economics and Business · 2014–2016
BA Communication Science
University of Graz · 2011–2014

Languages

Germannative
Englishfluent, C2
Frenchconversational, B1

Speaking

Product Marketing Meetup Vienna
"Positioning before pixels" · 2024, 220 attendees
SaaS Stammtisch Graz
Panel on launch metrics · 2023