The Solo Dispatch · issue #47
From: Han Solo <han@example.com>
To: Hiring managers who read past the preview text
Subject: One good hire, inside
Inbox Manchester, UK · Thu 09:02 SPF pass · DKIM pass · DMARC aligned
The Solo Dispatch · Career Edition

Han Solo

Lifecycle & Email Marketer · 9 years in the inbox
Manchester · (0161) 555 0142 · han@example.com · hansolo.example.com
Editor's note

I run lifecycle and email programmes, currently for a 400k-subscriber list where the average open rate sits at 48%. Over 9 years I've taken revenue per send up 3.1x by rebuilding segmentation, send cadence, and the boring parts of deliverability that most teams skip. I read postmaster tools for fun, which my colleagues have learned to accept.

48%
avg open rate, 400k list
3.1x
revenue per send
0.04%
spam complaint rate
Top stories · Experience

Head of Lifecycle Marketing

Fernwheel · subscription homeware, Manchester
2021–present
  • Grew the list from 240k to 400k while raising average open rate from 31% to 48%, mostly through sunset policies and double opt-in.
  • Rebuilt the welcome and winback flows in 11 branches; revenue per send rose 3.1x over 3 years.
  • Moved sending to a dedicated IP pool and warmed it over 6 weeks; Gmail inbox placement went from 84% to 99%.

Senior CRM Manager

Bramblehatch Books · online retailer, Leeds
2018–2021
  • Cut send volume 22% by pruning unengaged segments; unsubscribes dropped 40% and revenue held flat, then grew 14%.
  • Launched a weekly editorial newsletter that reached 120k subscribers and drove 9% of site revenue by year two.
  • Ran 60+ subject line and cadence tests a year with a documented decision log the whole team could search.

Email Marketing Executive

Cobble & Pine Travel · Manchester
2016–2018
  • Owned 3 weekly sends to a 90k list; lifted click-to-open from 8% to 14% with plain-text style templates.
  • Fixed a DMARC misconfiguration that had been quietly junking 1 in 5 messages at Outlook domains.
You've read the digest. The long-form version has the full detail.
Download full CV
PDF, 2 pages, no tracking pixel. Promise.
Toolkit
  • Klaviyo, Braze, Iterable daily driver
  • Deliverability (SPF, DKIM, DMARC, BIMI) nerd level
  • SQL + segmentation modelling fluent
  • MJML / HTML email builds hand-coded
  • A/B testing & holdout design 60+ tests/yr
  • Litmus, Postmaster Tools, GlockApps weekly ritual
Education & extras

BA (Hons) Marketing

University of Salford
2013–2016

CIM Level 6 Diploma, Digital Marketing

Chartered Institute of Marketing
2019

Speaker, Inbox North 2024

"Send less, earn more: sunset policies in practice"
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The Solo Dispatch · 14 Ledger Street, Manchester M4 · United Kingdom
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