LS
Luke Skywalker✓
2021 – Present · Los Angeles
Influencer Marketing Lead · Lumen & Fable Co.
DTC skincare and wellness brand
Own the creator channel end to end: sourcing, negotiation, briefs, and measurement.
- Grew the creator program from 12 to 85 active partners; channel revenue reached $6.2M in 2025.
- Hired and manage a 5-person team covering paid, organic, and affiliate creator work.
- Ran the 2024 launch campaign that hit 310M views across 3 platforms and cut cost per acquisition 28%.
❤️ 1,842💬 96↗ Share