I have run organic search programs for 11 years, most of that time inside African e-commerce and fintech. In my current role I took non-brand organic traffic from 410k to 1.28m sessions a month across 2 years, and I keep a spreadsheet of every failed test because the losses taught me more than the wins. Contact: ronald@example.com · +234 (0) 555 018 224.
Lagos, hybrid · Own organic search for a marketplace with 3.4m indexed pages across 4 markets. Rebuilt the internal linking and pagination model, which cut crawl waste by 38% and pulled category pages an average of 6 positions up. Lead a team of 9 (content, technical, and analytics) on a monthly test roadmap of roughly 15 experiments.
Lagos · Built the search program at a fintech from a standing start. Grew a help-and-glossary content hub to 240 articles that brought in 190k monthly sessions and 22% of new signups. Fixed a hreflang setup that had been quietly deindexing the French pages for 8 months.
Lagos · Handled technical and content audits for 14 clients across retail and travel. One publisher recovered 63% of lost traffic after we untangled a duplicate-content mess left by a bad migration.
Ibadan · First SEO hire at a news site. Set up analytics tagging and a keyword workflow that added 45k monthly sessions in the first year.
SEO Director
Search director based in Lagos. 11 years in organic search across e-commerce, fintech, and publishing. Known for technical audits and reporting people actually read.