BB

Bucky Barnes

@buckybarnes · Video Content Strategist
11 yrs in video·340M+ lifetime views·18 channels advised·Mexico City, MX

I plan and run video programs for brands and creators. Over the past 4 years I grew a food channel from 40K to 1.2M subscribers and cut average production cost per video by 31%. I care about retention graphs more than thumbnails, though I will still argue about a thumbnail for an hour.

bucky.barnes@example.com buckybarnes.example.com +52 55 5555 0142
Videos
About
Pinned · Current Role
Now Playing Head of Video Strategy
Mesa Verde Media 2023–now

Head of Video Strategy · Mesa Verde Media

Mexico City · Jan 2023 – present
  • Rebuilt the publishing calendar across 6 client channels, lifting median 30-day view count from 22K to 61K per upload.
  • Set a retention benchmark of 48% at the halfway mark; 14 of 20 videos in Q2 2025 cleared it, up from 5 the year before.
  • Trained a team of 7 editors and 2 producers, dropping average turnaround from 9 days to 5.
Uploads · Experience
Senior Content Producer2020–2022

Cocina Abierta · Senior Content Producer

184K views on this role · 2 yrs · Mexico City
  • Grew the flagship channel from 40K to 1.2M subscribers in 26 months.
  • Launched a shorts format that added 9M views a month at its peak.
Content Strategist2018–2020

Faro Digital · Content Strategist

96K views on this role · 2 yrs · Guadalajara
  • Managed a 120-video annual slate for 4 mid-size brands.
  • Cut cost per finished minute by 31% by standardizing pre-production briefs.
Video Editor / Producer2016–2018

Estudio Nocturno · Video Editor & Producer

61K views on this role · 2 yrs · Mexico City
  • Edited 210+ episodes across 3 web series, averaging a 5-day cut cycle.
  • Built the studio's first color and audio checklist, cutting revision rounds by half.
Junior Editor2014–2016

Canal Once y Medio · Junior Editor

28K views on this role · 2 yrs · Puebla
  • Cut promos and social clips for a weekly show reaching 300K viewers.
  • Handled the archive migration of 4,000 clips to a searchable library.
Talk · Retention Playbook14:20

Speaking · "Reading the Retention Graph"

3.2K views · CreatorCon LATAM 2024
  • Workshop on audience retention for a room of 180 independent creators.
Guide · Brief Templates8:05

Side Project · Open Brief Kit

47K downloads · 2022–present
  • Free pre-production template pack, used by 600+ small teams.
About
What I do

I plan video programs end to end: format, cadence, editing standards, and the metrics that tell me whether any of it worked. Most of my time goes to the two minutes after someone clicks play.

Tools & skills
Premiere Pro DaVinci Resolve After Effects YouTube Analytics Retention analysis Content calendars Team scheduling Thumbnail testing Spanish · English
Details
Education
B.A. Communication & Media
Universidad del Valle Central · 2010–2014
Cert · Audience Development
Instituto Pantalla · 2019