Steve Rogers
Marketing Analyst · Vienna, Austria
✉ steve.rogers@example.com
☎ +43 555 0148
◉ steverogers.example.com
⌖ Vienna, AT
Summary
// read me firstI run acquisition and retention analytics for subscription products. Over 6 years I have cut average cost per activated user by 41% across two companies and built the attribution model that now decides where a 2.4M EUR annual budget goes. I like a clean funnel and I get slightly protective of my dashboards.
2.4M€
annual spend I model
-41%
cost per activation
▼ improved
▼ improved
6 yrs
in growth analytics
18
live dashboards owned
Career Funnel
// stage conversion, applicant lensAware of role1,000
Applied742
74.2% pass
Screened518
69.8% pass
Interview327
63.1% pass
Hired188
57.5% pass
Illustrative model of a hiring funnel I built as an interview take-home. Overall Aware to Hired rate: 18.8%.
Cohort Retention
// weekly, % active| Cohort | W0 | W1 | W2 | W4 | W8 |
|---|---|---|---|---|---|
| 2024-Q1 | 100 | 61 | 48 | 37 | 29 |
| 2024-Q2 | 100 | 64 | 52 | 41 | 33 |
| 2024-Q3 | 100 | 68 | 55 | 44 | 36 |
| 2024-Q4 | 100 | 71 | 59 | 47 | 38 |
W8 retention rose 9 points across four cohorts after onboarding email changes I ran and measured.
Channel Attribution
// share of activated usersPaid search
34%
Organic / SEO
27%
Referral
18%
Email lifecycle
13%
Social / paid
8%
Experience
// event logNordlicht Media · subscription publishing
2021 – present
Senior Marketing Analyst
- Built a multi-touch attribution model in dbt and BigQuery that reallocated 340K EUR of a 2.4M EUR budget and dropped blended CAC from 58 EUR to 42 EUR.
- Own 18 Looker dashboards read weekly by growth, finance, and 2 product squads; cut manual reporting time by roughly 11 hours per week.
- Ran 24 A/B tests on paid landing pages, lifting trial-to-paid conversion from 4.1% to 5.6%.
Kessler & Voss GmbH · D2C retail
2018 – 2021
Marketing Analyst
- Rebuilt the weekly cohort retention model, which exposed a 12-point drop at week 4 and led to an onboarding fix that recovered about 6 points.
- Set up event tracking across web and app with 90+ tagged events, closing a data gap that had left 22% of sign-ups unattributed.
Fahrwerk Digital · agency
2015 – 2018
Junior Data Analyst
- Reported on paid campaigns for 7 client accounts with a combined 900K EUR monthly spend.
- Automated a daily performance export in Python, replacing a 90-minute manual task.