I promote and produce club nights and warehouse events in Berlin, 9 years in. I have booked 214 events, filled rooms from 300 to 4,500 capacity, and kept the last 3 seasons above 85% average attendance. I still tape my own flyers to lampposts on Warschauer Strasse.
THE LINEUP
career history · main room · doors 2014
HEAD OF PROMOTIONS
2020 – NOW
Kesselraum Kollektiv · Berlin
Run a yearly program of 38 club nights and 4 open-air events with a 6-person team and a EUR 1.2M annual budget.
Grew season-pass sales from 900 to 3,100 in 3 years through street teams, radio spots, and a 40,000-subscriber SMS info line.
Cut per-event marketing spend 22% by moving 70% of flyer print runs to riso and swapping paid ads for 12 record-shop partnerships.
BOOKINGS + PROMO MANAGER
2017 – 2020
Nachtdruck Events GmbH · Berlin
Booked 120+ DJs and live acts across 3 venues; kept artist budgets within 5% of plan every quarter.
Launched a Thursday techno residency that went from 280 heads to sellout (1,100) in 14 weeks.
Negotiated venue and security contracts that lowered fixed costs EUR 60K per year.
STREET TEAM COORDINATOR
2014 – 2017
Bassdruck Promotions · Leipzig
Ran a 25-person flyer crew covering 4 districts; tracked redemption codes to prove which corners actually sold tickets.
Distributed 500,000+ flyers over 3 years with a print misfire rate under 1%.