Capulet
Industrial Catalog SALES ENGINEER · SERVICE & PARTS REFERENCE
MODEL YEAR
2026
UNIT: JULIET CAPULET
SERIAL NO. JD-4471-MKE
Milwaukee, WI (555) 014-7726 juliet.capulet@example.com julietcapulet.example.com
Fig. 0 · Unit Description
I sell and spec industrial equipment: conveyors, pneumatic systems, and packaging lines, mostly to food and metal fabrication plants in the upper Midwest. Over 11 years I've carried a territory that grew from $1.8M to $6.4M in annual bookings. I read hydraulic schematics for fun, which my wife has learned to accept.
Fig. 1 · Exploded View, Core Skills Assembly
FIG. 1
Technical Sales
Consultative spec-in selling, RFQ response, plant walk-downs
1
Application Engineering
Conveyor sizing, pneumatic circuit layout, load calcs
2
Quoting & CPQ Tools
Epicor CPQ, Salesforce, margin modeling to 2 decimal places
3
CAD & Documentation
AutoCAD, SolidWorks viewer, submittal packages, O&M manuals
4
Account Management
42-account territory, distributor channel, aftermarket parts
5
Safety & Compliance
OSHA 30, ANSI B20.1 conveyor safety, NFPA 79 basics
6
Assembly shown separated along vertical axis · Callout numbers reference parts list, Fig. 2
Fig. 2 · Parts List
RefPart No.DescriptionQtyNotes
1SKL-1010-TSTechnical sales, capital equipment11 yrDeals from $4K parts orders to $940K line installs
2SKL-2040-AEApplication engineering9 yrSizing, layout review, torque and airflow calcs
3SKL-3115-QTQuoting, CPQ, CRM8 yrAvg. quote turnaround 2.1 days on 30+ quotes/mo
4SKL-4220-CDCAD and technical documentation7 yrSubmittals, GA drawings, redlines
5SKL-5310-AMAccount and channel management10 yrDirect + 6 distributor partners, 3 states
6SKL-6005-SCSafety and compliance standards1 eaOSHA 30 card current through 2027
Fig. 3 · Service Record (Experience)
Senior Sales Engineer
Kettle Moraine Conveyor Co. · Milwaukee, WI
2019 – Present
  • Grew assigned territory (WI, northern IL, UP of Michigan) from $3.1M to $6.4M in annual bookings across 42 active accounts.
  • Spec'd and closed a $940K sanitary conveyor retrofit for a cheese plant in Green Bay, delivered 3 weeks ahead of the shutdown window.
  • Built the aftermarket parts program from a spreadsheet into a stocked catalog of 380 SKUs; parts revenue now covers 22% of territory total.
Sales Engineer
Badger Pneumatics & Automation · Waukesha, WI
2015 – 2019
  • Handled application engineering and quoting for pneumatic systems; carried a 68% quote-to-order rate on jobs under $50K.
  • Cut average quote turnaround from 5 days to 2 by building standard CPQ templates for the 14 most common cylinder and valve packages.
Inside Sales / Parts Counter
Lakefront Mill Supply · Milwaukee, WI
2013 – 2015
  • Processed roughly 60 parts orders a day and learned to cross-reference bearings, belts, and fittings across 9 manufacturer catalogs.
Fig. 4 · Specifications

Education

B.S. Mechanical Engineering Technology
Milwaukee School of Applied Trades2013
A.A.S. Fluid Power
Waukesha County Technical Institute2011

Ratings & Certifications

OSHA 30-Hour General Industry2024
IFPS Certified Fluid Power Specialist2018
Forklift operator, Class IV/Vcurrent
CDL not required; drives 28K mi/yr anywayn/a