ABOUT

Brand marketer with 8 years across consumer goods and app products, where I have planned and shipped 21 brand campaigns. A product-launch campaign drove $2.4M in first-quarter revenue and lifted aided brand awareness 18 points. I start with the numbers and finish with the creative.

EXPERIENCE

Head of Brand MarketingMar 2022 – Present
Morrow & Co. · Lifestyle commerce
  • Own a $3.6M annual brand budget and lead a team of five
  • 2024 rebrand campaign lifted new app signups 61% year over year
  • Created a YouTube branded-content series to 24M cumulative views
Marketing ManagerJan 2019 – Feb 2022
Stellar Foods · F&B startup
  • Ran the IMC launch for three products; $2.4M in first-quarter revenue
  • Standardized the influencer workflow, cutting average unit cost 27%
Marketing AssociateJul 2016 – Dec 2018
Harlow Cosmetics
  • Ran social channels; grew Instagram from 30K to 190K followers

PROJECTS & AWARDS

Silver, Branded Content — National Advertising Awards2024
"The Things We Keep" campaign
First place, internal new-venture competition2023
Subscription home-cafe brand; launched as a live business